The Non-fiction Book Proposal
You don’t need to write an entire nonfiction book to get a book deal. What you need is a book proposal. A book proposal is used to pitch your book to literary agents or book editors. A proposal shows the agent or editor how your work is different from the competition, while it identifies a need in the marketplace and showcases your writing and platform.
Elements of a Book Proposal
An overview summarizes the book, the market demand, and why you’re the best person to write it.
This is a compelling summary of your book, typically one but no more than two pages long.
- The Market
Identify your target audience, giving specific demographic information.
- Competitive/Comparative Books
Identifies several books that are potential competitors of your book and explain how your book is different or better.
- Marketing Plan
Explain your market, the demographic, and your platform or brand.
- Chapter Outline
A chapter-by-chapter outline of your book, with chapter titles and a synopsis of each chapter.
- About the Author
Details your writing and promotional background and your writing experience as it relates to your book.
- Sample Chapters
For non-fiction, agents and editors usually want to see sample chapters to gauge your writing and if you can organize material.